Fine Art Prints
A Letter From The Artist
Making art and trading art are two distinctive things, but I have always thought that they should meet somewhere in the middle and share the same ethics and principles in order for the one not to come in contrast with the other.
This is why I work the way I do in order to produce artwork that I believe is authentic and in accordance with the highest standards of fine art making.
I handle all stages of production myself. My workflow, starts from the moment I press the shutter, and continues with the digital post-processing, followed by digital-on-paper post processing and finally the printing of the finished artwork, ensuring this way that the art piece you buy is 100% accurate to the vision I had for the photograph before even taking it.
Being the artist and the printer, gives me the ability to take into consideration all aspects of printmaking from the beginning, allowing me to convey the atmosphere and light of the moment on the medium, the way I want without any compromise.
Why I limit the editions.
I limit my editions for several reasons. Firstly, printing by myself means that the number of prints I can produce is inherently limited, considering that I spend a great part of my time traveling and photographing.
Limiting the edition also means that I can’t sell the same artwork forever, which in turn keeps me evolving and creating new work constantly.
And last but not least, it vastly improves the chances of my prints retaining and increasing their value since I never put them on sale or lower their price for any reason—something that would automatically decrease the value of every print I have ever sold, damaging the buyers as well as me in the long run.
When I declare that a print is limited to “x” number of prints and “y” number of Artist proofs, then x+y=z will be the number of fine art prints that will ever be made no matter the size or medium. I still retain the right to print them in books, personal portfolios and marketing material but never sell them in any form of artistic work.
I have always believed that the artist gives value to his work and not the other way around. So, you may consider this letter as a commitment—or a pact if you prefer— between me and you.